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Vienna, VA |
Privacy Vaults Online (PRIVO) is the only Software as a Service company offering a solution for brands and marketers to reach the $60 billion children’s consumer market by garnering online parent permission.
Today, brands cannot have ongoing dialogue with families and kids under 12 but may make single promotional offers. PRIVOLock software is the only FTC-compliant service meeting the COPPA standards for children’s online privacy protection. Clients include Burger King, Vivendi Games, Kawasaki, and The Charles Schwab/Garfield Foundation.
Funding
MSBD has placed the CEO on three angel capital rosters including Active Angels, Funding Post and Golden Seeds. MSBD assisted in driving high net worth individuals to PRIVO at private meetings. The current capital raise is $2.5 million of which $.5 million has been reached to date.
Channel Marketing
MSBD has provided introductions and arranged sales meetings with: NBC Universal (iVillage), Mattel, Studio4 productions for children, Dominos Pizza,
Public Relations
MSBD placed the CEO on the Kid Power Marketing conference and Kid’s Mega Marketing panels with companies like J Walter Thompson. MSBD arranged critical analyst briefings with Yankee Group. Stories about the PRIVO funding round and sales appear in Washington Business Journal, Dow Jones, Digital Media Wire, TechSouth magazine and other titles.
