MSBD Michael Smith Business Development
 
 

Ashburn, VA

Sevenspace provided outsourced information technology management services for corporate clients in financial services, government, manufacturing and retail. The company was acquired by Sun Microsystems with the goal of broadening Sun’s remote servicing expertise to non Sun platforms. MSBD was engaged, prior to the sale, to provide public relations services.

Public Relations
MSBD provided PR and marketing support to Sevenspace which included branding and identity work. Specifically, MDSB generated a media and industry analyst tour that secured placements in leading publications such as CIO and coverage by analysts such as Gartner. MSBD also generated a placement in Wall Street Journal publications which lead to several investment partnerships prior to exit.

sun.com