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Washington DC |
TIA is the leading trade association for the information and communications technology (ICT) industry. TIA serves ICT suppliers to global markets through its leadership in standards development, domestic and international policy advocacy, and facilitating member business opportunities. TIA engaged MSBD for public relations services for the GlobalComm trade show in Chicago, IL.
Public Relations
The TIA engagement combined business communications and knowledge of industry trends with legislative analysis and understanding of telecom issues. This "intersection strategy" of business technology development and the legislative gatekeepers (net neutrality issue, video franchise issue) is a MSBD strength.
MSBD was responsible for locating and reporting on the Web the latest product innovations coming-out of GLOBALCOMM. MSBD was also charged with gaining high visibility for TIA in National Business Media - arranging interviews with the Wall Street Journal, New York Times, Business Week and US News and World Report. MSBD also talked with Red Herring, Smart Money, Mergers & Acquisitions and other financial media on Wall Street before the conference. Sessions with key legislators from the Chicago area including Rep. Bobby Rush and Sen. Barrack Obama's regional office were scheduled.
www.globalcomm2006.com
