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Washington DC |
iNEOmarketing is a hosted eMarketing software company targeting B2B companies focused on creating on-demand marketing applications that drive and increase revenue opportunities. The core product, PluraPage™, is the only certified Salesforce.com AppExchange product of its kind. iNEOmarketing has engaged MSBD for funding, public relations and sales channels services.
Funding
MSBD supported successful early seed-stage funding through CIT and TWJ Capital and has represented iNEOmarketing at angel and venture capital events.
Public Relations
MSBD has provided high visibility for iNEOmarketing in a variety of public arenas with the goal of establishing PluraPage as a well-known and preferred choice for web-marketing solutions. MSBD was engaged to craft the market messages, presentation materials as well as pitch for coverage. This work has culminated in key media placements such as a lead story in CRM magazine, strong interest by a number of new and traditional media organizations and briefings with influential industry analysts at Forrester and Gartner. MSBD has also supported iNEOmarketing at industry events and in obtaining industry analyst quotes for future publication. Several speaking engagements are pending.
Sales Channels
PR work and analyst meetings arranged by MSBD fostered the crystallization of iNEOmarketing’s product launch strategy for three new products. Recently, MSBD supported iNEO at the major NYC Salesforce.com financial services user conference – promoting new sales and executive introductions.
